Salt & Tickle is a men’s apparel brand built on the belief that style should be confident, unexpected, and anything but ordinary. Designed for the modern gentleman, the brand’s signature shirts feature a tailored silhouette with a crisp white center panel and vibrant patterned sides—revealed once the jacket comes off.

Partnering with Casey Jones Creative, the brand identity was crafted to reflect this duality: polished and refined at first glance, bold and expressive beneath the surface. The resulting visual system supports Salt & Tickle’s mission to help men stand out, spark curiosity, and embrace a style that dares to be bold.