MO Vintage is a St. Louis–based vintage clothing brand founded by Kenny Arnold, built around nostalgia, memory, and the stories woven into every piece. Created to make vintage feel approachable, the brand invites anyone to add a little throwback to their everyday style.

Partnering with Casey Jones Creative, MO Vintage was brought to life through a playful, character-driven brand identity. The logo subtly nods to St. Louis roots, while a retro-inspired 1970s color palette reinforces the brand’s nostalgic energy—resulting in a visual identity that feels fun, expressive, and deeply connected to place.