Morgan Willett
Move Like Morgan is the wellness, lifestyle, and travel brand of creator Morgan Willett, a well-known voice in the wellness and online lifestyle space. I originally designed her brand identity in 2021 when her work centered around fitness, and in early 2025 we partnered again to elevate and expand her visual world. As Morgan’s career evolved—growing her community, launching a blog, and hosting curated travel experiences—her brand needed a softer, more intentional look that reflected movement, wellness, and global inspiration. The refreshed identity includes updated strategy, a new logo suite, an earthy modern color palette, and digital assets that support her next chapter. I now continue to work with Morgan on an ongoing basis, supporting her with merch design, website updates, and various brand needs as her business grows.
Services Provided
Signature Brand Design Package, Website Makeover, Merchandise Design, Email Marketing, and more.
Year
2021 - Present
Client
Morgan Willett
Website Design + Direction
The refreshed site brings clarity and cohesion to Morgan’s expanding brand, supporting her blog content, wellness tips, and global travel experiences. Every detail is designed to feel modern, grounded, and intentional.
Morgan’s Brand Extensions
As Morgan’s brand has grown, so has the need for intentional extensions that support new offerings and communities. From hosted travel experiences to a lifestyle-driven book club, each sub-brand was designed to feel distinct while remaining visually connected to the core identity. Together, these extensions demonstrate how a strong brand system can flex, evolve, and scale without losing its foundation.
Miles with Morgan
Miles with Morgan is a travel-focused extension of Morgan’s brand, built around her long-standing love of exploration and her belief that “to travel is to live.” Designed as hosted group trips, the experience invites participants to see the world through connection, movement, and shared adventure.
The branding was created to capture a sense of freedom and discovery while remaining cohesive with Morgan’s core identity. Through an intentional color palette and logo system, the visual language supports the spirit of travel—feeling aspirational, welcoming, and rooted in meaningful experiences.
Morga-Read-As Book Club
Morga-Read-As is a monthly book club created as a welcoming, community-driven extension of Morgan’s brand. With a book-a-month format and livestreamed discussions hosted within a Facebook group, the club is designed to be accessible, engaging, and open to all.
The branding was crafted to feel warm, playful, and lifestyle-forward—supporting a sense of connection while staying visually aligned with the core brand. The result is an identity that invites participation and turns reading into a shared, ongoing experience.
