Maelle & Bloom is a modern women’s boutique built on intention, ambition, and timeless style. Brandi McInnis came to me with a clear vision for her brand—she needed a designer to help bring it to life with strategy and cohesion. Through brand identity design, Shopify website design and build, and social media support, we created a refined online boutique rooted in minimalism and elevated everyday style.

The name Maelle, inspired by French origins and themes of leadership and ambition, reflects Brandi’s drive to build something of her own. Paired with Bloom, the brand tells a story of growth—embracing the challenges that come with building something meaningful. Every design decision was made with integrity, intention, and longevity in mind.

Today, Maelle & Bloom exists to inspire women to embrace their personal style through thoughtfully curated, on-trend pieces that feel both elevated and accessible.